Yoga guru Baba Ramdev told Mint newspaper that he intends to turn Patanjali Ayurved Ltd into a 'non-profitable' firm to enable reinvestment of the firm's profit back to the society. On Tuesday, the Haridwar-based company also announced its foray into e-commerce for its FMCG items, partnering major players in the space, including Amazon and Flipkart, and targeting over Rs 10 billion (Rs 1,000 crore) this year itself.
Addressing a press conference, Ramdev said: "We believe our partnerships with e-commerce players will help take Patanjali products to more consumers in urban and rural regions in a convenient and efficient manner. We