The deal means that the 50-member team of EduKart will be absorbed into the fintech company across various verticals, while EduKart is in talks for a strategic sale separately. EduKart has more than 10,000 paid students on its platform and partnerships with over 120 course providers.
"The team at EduKart has built a unique education services platform in a short time and has an in-depth understanding of customer needs. This move will further strengthen our efforts to build services faster and drive growth in this sector," said Kiran Vasireddy, Senior vice president, Paytm.
It is a homecoming of sorts for Gupta who worked at the company from 2009 to 2011. Vijay Shekhar Sharma, founder and CEO, Paytm was the first investor in EduKart.
"I am excited to be back at Paytm to build a large bouquet of service offerings for the merchants on Paytm," said Gupta.