Paytm Mall eyes international sellers in a bid to take on competition

Paytm Mall is in the process of integrating its offline merchant base with international sellers on a single platform in a bid to take on competition. This will help its 300,000 offline merchants access international brands from across the world, an executive said. 

The e-commerce platform of Vijay Shekhar-founded One97 Communications believes it could serve as a gateway for international brands and sellers to do business in India.

“Last year we sort of under-achieved on cross border commerce and the only reason was we were following the law very seriously. Many e-commerce players were skirting the law by not paying