Paytm Mall pivots to build on ONDC as primary focus, explore exports scope

Alibaba and Ant Group exit Paytm Mall

Early investors Alibaba and Ant Group have exited Paytm’s ecommerce venture, Paytm Mall as the company announced a pivot in its strategy.

Paytm E-commerce, the parent company of Paytm Mall announced that it will pivot to Open Network for Digital Commerce (ONDC) as its primary focus and explore opportunities in exports business in place of traditional physical goods e-commerce.

Vijay Shekhar Sharma, founder and CEO of Paytm in a tweet said: “Keeping in mind our attention to building an open platform for e-commerce, our @PaytmMall‘s business now be built on @ONDC_Official. It will be cost effective, scalable and bring even