Paytm Mall plans to raise Rs 4,000 cr to expand reach in Indian e-commerce

The company is ramping up logistics and also bringing in global sellers

After the successful implementation of its festive season sales, Paytm Mall is reported to be in talks with investors from Asia and the United States for raising Rs 3,000-4,000 crore of funds by the end of 2017.

Paytm Mall, which launched its first ever festive season sale — Mera Cashback Sale — from September 20 to 23, said it witnessed 12 times growth in smartphone sales, eight times in laptops and cameras, 10 times in home appliances, 10 times in apparel, footwear, and fashion accessories, and seven times in fast moving consumer goods.

The company had earmarked over Rs