 "Paytm Mall is working with local shopkeepers to bring their catalogue online. The company will also provide the shops with Paytm Mall QR Code solution, by which consumers will be able to scan and browse products and place an order. Photo: Bloomberg")
Paytm Mall, the e-commerce arm of Vijay Shekhar Sharma-led One97 Communications, is banking on its offline network of merchants to fight bigger rivals Amazon and Flipkart.
A day after announcing the appointment of Amit Sinha as the chief operating officer (COO), the company has come out with a revamped offline to online (O2O) strategy, while trying to reduce the delivery time of products through a hyperlocal model.
Paytm, which had recently hived off its e-commerce firm to make a distinction with its mobile wallet, has close to five million offline merchants. The company plans to expand that base and cover many more
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