Pepsi aims at double digit growth

 A Pepsi spokesperson said though the company did manage to post a positive growth last year, it was marginal. "But, even that was more than the industry growth rate which was almost flat last year," he said.

 The company's exports is also set to touch Rs 350 crore this year. The soft drinks major currently has annualised exports of Rs 260 crore which include processed foods, basmati rice, guar gum and Pepsi concentrate.

 Speaking at the launch of Pepsi A-ha, Prakash Iyer, head of operations in north and east India, said Pepsi has lined up a series of innovations that offer consumers a wide choice and new experiences.

 "Pepsi A-ha provides our consumers variety while staying true to the taste profile and brand nationality of Pepsi," he said.

 Iyer said the brand would be using music, movies and cricket as platforms for drivers for growth. In a major initiative in bringing national as well as international musical artistes to India, Pepsi has chalked out a series of musical concerts across the country.

 Arjun Srivastava, Pepsi's executive vice-president (marketing), added, "We are putting final touches to some innovative consumer campaigns to be launched in the state to coincide with the forthcoming World Cup football."

 Pepsi also plans to launch variants of Slice and extend flavours under the Mirinda brandname.