PepsiCo eyes top spot in nachos with launch of India-made Doritos

Product to compete with market leader Cornitos brand, developed by Greendot Health Foods

After recently commencing indigenous production of its $1-billion Doritos brand of nachos in India, PepsiCo India is eyeing to grab the top spot in this category in the coming few years.
 

The nacho brand, currently available across 55 countries, was being imported for sale in six select markets in India by PepsiCo since late 2015. However, after the company set up procurement lines for two particular varieties of corn from farmers in Bihar, it opted to roll out the product indigenously.

"We would love to grab a significant market share in the coming years and eventually be the category leader",