PepsiCo says nutrition category can reach $100 million

It has joined hands with Subway and a few aggregators to give out samples

PepsiCo is strengthening its nutrition category to cater to health-conscious younger customers in the country.
 
The company has created three platforms to target this category and hopes that eventually it can add $100 million in business. PepsiCo has also decided to restrict sales to limited stores unlike its usual strategy for new products.
 
The company wants to transform the portfolio, says Deepika Warrier, vice-president (VP), nutrition, at PepsiCo India.
 
Quaker Oats Milk is the third launch and the most recent by PepsiCo in this category, which started with Tropicana Essentials followed by Quaker Nutri Foods.
 
“With