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PepsiCo Inc, along with its partners, would invest $5.5 billion (Rs 33,000 crore) to double its manufacturing capacity in India by 2020, Indra Nooyi, chairperson & CEO of the food & beverage company, announced on Monday.
With arch-rival Coca-Cola’s plan to invest $5 billion in the country by 2020, announced in June last year, PepsiCo’s announcement means India will have received $10.5 billion in investments from the two global giants by the end of this decade.
Nooyi, on a two-day visit to India, revealed her company’s plans after a meeting with Finance Minister P Chidambaram. Later, she said in an interview: “Here, we will make investments in innovation, manufacturing, infrastructure, selling & go-to-market strategy and agriculture — in both food and beverage segments. This will double our manufacturing capacity by 2020.”
Explaining her bullishness on India, she added: “We are making this investment as we believe India’s fundamental story is still sound. The demographic dividend is there, the middle-class is growing. India will remain among very important markets for PepsiCo. Today, it is among the top 10 markets for us; I believe it will keep moving up. So far, we’ have only scratched the surface of the long-term growth opportunities.”
VIDEO: PepsiCo to invest Rs 33,000 crore
Last year, Nooyi’s counterpart at Coca-Cola, Muhtar Kent, had announced an investment of $5 billion in the country by 2020. He had said the move would help India climb two notches for Coke to become the fifth-largest market for it in terms of volumes.
Both PepsiCo and Coke, since their respective entries into India in 1990 and 1993, have invested about $2 billion here. PepsiCo India has 42 bottling plants in the country, while Coke has 58.
However, India’s Rs 30,000-crore soft drinks market, where more than 1.2 billion cases are sold annually, still offers the two global giants scope for major expansion. This is because the per-capita annual soft drink consumption in the country stands at a low 20 servings, compared with the international average of 94. Also, these beverages are currently available at only a fourth of the country’s eight million retail outlets.
While Coke controls Sprite and Thums Up, the top two soft drink brands in the country, PepsiCo’s Pepsi is the third. But the latter’s thrust on the foods segment and organic brand-building — through Pepsi, Lay’s, Kurkure, 7UP, Slice, Mirinda, Mountain Dew and Aquafina — help it raise an estimated Rs 1,000 crore of annual retail sales.
Also, through NourishCo, its joint venture with the Tatas, the company is targetting the lower end of the market, where pricing is key.
