Perfect Homes sees 550% growth of private labels this season: Flipkart

The private labels from Flipkart are based on this understanding of customer preferences, need gaps and quality issues

Walmart-owned online marketplace Flipkart said on Thursday its private label Perfect Homes, which saw a 550 per cent growth in this year’s festive season marathon sales, was the biggest furniture brand in the country. 

The company claims its furniture label has clocked more sales than combined sales of the next three furniture brands in the country. “With over 17 private brands products selling every minute this festive sale, Flipkart’s private brands portfolio grew by 550 per cent over the 2017 season,” said Adarsh Menon, vice-president, PL and Electronics, Flipkart. 

The firm, run and managed by Flipkart Chief Executive Officer Kalyan