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The number of advertisements by personal healthcare and insurance companies has seen a surge in the last few weeks on the backdrop of pandemic. As people are getting more cautions and looking at preventive measures, brands in these spaces feel it is a good time to advertise anything and everything connected to well-being.
According to TAM Media, an audience measurement analysis firm, from April 1 to August 14, 2020, personal healthcare sector segment advertisement volume grew by five per cent. Out of the total advertising during April-July, 70 per cent of the advertisement volumes were during June-July alone.
The data
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