Personalisation, end-to-end digital services may drive IT sector: Analysts

Personalisation and end-to-end digital services will be the drivers of growth for the information technology services sector in the coming year, said analysts. Despite the overall slowdown in the economy, the companies have been reporting new deals, so the analysts do not see the sector slowing.

The companies have also invested heavily in digital marketing and improving consumer experience.

In the second quarter (Q2) of 2019-20 (FY20), Infosys reported 31 per cent year-on-year (YoY) growth, led by cloud, data and analytics. TCS reported 25 per cent YoY growth in digital, with a strong emphasis on longer duration and large-ticket size deals contributing