Peugeot may relaunch Ambassador in a new avatar at Rs 5-9 lakh

Peugeot is likely to relaunch the brand with multiple variants

The iconic Ambassador is likely to be relaunched from the Peugeot SA (PSA) stable in a new avataar and at a new price point.
 
Peugeot wanted to acquire the Ambassador brand and launch it as a state-of-the-car targeted at the mid-market segment, said Rajeev Shah, managing director and chief executive officer, RBSA Advisors.

RBSA advised Hindustan Motors on the sale of the Ambassador brand to Peugeot for Rs 80 crore. The price point could be Rs 5.5-6 lakh and go up to Rs 9 lakh. The BS IV-compliant Ambassador Encore, launched in 2013, was priced at around Rs