Faced with growing competition in the colour television (CTV) segment, Philips India has pinned its hope on the latest range of flat screen TVs to regain its leading position.
The company has set a target to grab 5 per cent market share in the CTV segment in this fiscal, Rajeev Karwal, senior vice-president, consumer electronics division said in Kolkata today.
Karwal who was in the city to promote Philips' latest ad campaign "Dares to compare" said the company now offer one of the widest range of models in terms of price. He hoped that a presence in all-price segment would drive growth for the company.
Philips India holds only 3.9 per cent of the total CTV market, according to the latest survey by ORG Marg. Karwal, on the other hand said, Philips holds 4.5 per cent market share in terms of value.
In the flat-screen segment, Philips is currently in the number three slot after Sony and Samsung.
The company holds 10 per cent market share at present, which is expected to go up to 14 per cent in this year.
Philips has also reintroduced its plasma range of TV, Matchline, in the market but at a significantly lower price of Rs 495,000.
The company has sold 150 units of plasma TV last year and the sale is expected to go up to 200 in 2001. The company outsources this range from its manufacturing set up in Austria.
The TV contains falconic chip, which is three times faster than Intel's Pentium III processor, Karwal claimed. This chip can do data, sound and video processing as against Intel chip which only does data processing.
