Philips Lighting India, a division of consumer electronics major Philips Electronics India, is planning to expand its retail presence across the country by doubling the Philips Light Lounges, its single store format, and Philips Light Shoppe, its multi-brand store format, to 150 and 1,500 respectively over the next three years.
Speaking to Business Standard after launching the company’s second Philips Light Lounge in Hyderabad on Thursday, Philips Lighting India president Nirupam Sahay said, “Currently, we have 70 Lighting Lounges and 723 Light Shoppes across 40 cities in the country. As part of our aggressive expansion plan, we will increase our geographical reach to 60 cities, double the retail presence and create awareness through many campaigns and branding activities.”
Currently, the Indian home decorative lighting market alone is pegged at Rs 1,500 crore, of which 90 per cent is unorganised.
