Business Standard

Picture Time: A travelling multiplex delivering digital cinema experience

Picture Time brings movie viewing experience to the rural heartland without compromising on quality or comfort

Picture Time
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In two-and-a-half-hours, the theatre can be made fully functional, complete with seating arrangements and HD digital projectors and 5.1 Dolby surround sound for a high-quality cinema

Sneha Bhattacharjee New Delhi
For a country of a billion plus people, a mere 2,400 multiplexes - that too majorly in the cities- cannot cater to the masses, especially the rural India that often has to travel a distance of 40-50 kms to watch the latest movie. Keeping in mind the hurdles that come with setting up a brick and mortar multiplex, and without compromising on the experience of movie viewing in a theatre, an engineer turned entrepreneur Sushil Chaudhary decided to launch a Picture Time. Chaudhary started his entrepreneurial journey with Mann-India in the LatAm region, and now is the chief executive officer

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