Piramal Group starts fun arcade in Ludhiana

Wondering how to keep your children entertained this summer? The Piramal Group has the solution "" it has launched its maiden family entertainment arcade called "Jammin" on the fourth floor of Ansal Plaza, Ludhiana.

After having started two such centres in Mumbai and one in Ahmedabad, this is the fourth Jammin centre in the country and the first in north India.

Jammin houses the largest collection of games under one roof. It has video games, simulators, redemption games, pin ball, a shooting gallery, and bumper cars among others.

Speaking to Business Standard, Milton D'Souza, business head of Jammin said this centre is spread over 6000 square feet and had games for the whole family. "It's a complete family entertainment centre. The launch of the first entertainment centre in Ludhiana is the beginning of an exciting time for the city," he said.

"Parents often complain that centres like these are a total waste of time and money. So as a responsible entertainment centre, Jammin has set certain rules to ensure a clean and healthy atmosphere. Instead of just making profit, we would discourage school children from playing during school hours unless under the supervision of parents or their guardians. We would also discourage them to spend excessive money without adequate supervision and no smoking and drinking will be allowed here," said D'Souza.

Speaking on the future plans of the group, D'Souza said they planned to open 25 such centres all over the country in the next two years with an investment of more than Rs 50 crore.

"Because all the games are imported, it costs between Rs 2 crore and 2.5 crore per centre. All the games have been priced at Rs 20 per game and for the redemption games, one can easily win at least something from a pencil to a refrigerator"

Children from Ludhiana based NGO Nishkam Seva Ashram were also present for the inauguration of Jammin. Nishkam Seva Kendra is an Orphanage School near Ludhiana. The institute also runs an old age home.