Piramyd plans own labels for food, FMCG products

Piramyd Retail (PRL), a part of the Rs 3,000 crore Piramal group, is planning to retail private labels of food and personal care products.

"A two-phase approach has been finalised for retailing our labels of food and personal healthcare products. In the first stage, we would be focussing on food items like grocery, grains and dry fruits. It will take another year and a half for us to get into retailing our private food labels," Krish Iyer, CEO and managing director of PRL, said.

In the second phase, Piramyd would look at retailing its own labels of personal care products like tissue and shampoos, he added.

The company currently has about ten private labels in the apparels segment.

Having raised Rs 108 crore from the IPO, the company was on track to implement its Rs 95 crore expansion programme. "We would have 17 megastores and 69 Trumart stores y March 2008," Iyer said.

The company today launched a megastore and a Trumart in Delhi, and would be opening a megastore and two Trumarts in Pune tomorrow.