Global casual dining chain Pizza Hut is embarking on an expansion drive that would see the company spending Rs 95-100 crore over the next three years and undertaking a brand transformation strategy.
The company plans to invest around Rs 45 crore to set up 30 more stores in metros and Tier I cities in the next three years, up from the existing 135 stores.
Besides, it is rolling out its concept of 'enhanced dining', announced last month and started from Mumbai, to cover all the 110 Pizza Hut 'restaurant stores' at an investment of Rs 50 crore.
"We want to set and change the standards of our stores keeping pace with the change in taste of our customers," Pizza Hut Director for Marketing Anup Jain said.
He said the company is aiming for an increase in sales of 25 per cent over next three years on the back of the brand transformation and stores expansion.
He, however, refrained from giving out the exact sales figures of the company in India.
Reports from market experts stated that the chain reported a sales figure of $70 million in the country, forming around 7 per cent of the $1 billion branded eating-out market.
The company's brand transformation involves the launch of an enhanced dine-in concept in the casual dining segment at its restaurant stores.
