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Five months after it hit the screens, Aamir Khan-starrer PK has added another feather to its cap by becoming the first Bollywood film to cross Rs 200-crore mark in the box office abroad.
With a collection of Rs 210 crore, it has beaten Dhoom 3 (2013), which collected Rs 170 crore, to become the highest overseas money-maker ever for Bollywood.
The film was released in India and in traditional overseas markets such United Stated of America, United Kingdom, Australia and United Arab Emirates on December 19 last year. It reached 844 screens. In India, it was released in 4,000 screens in the domestic market.
With a collection of Rs 210 crore, it has beaten Dhoom 3 (2013), which collected Rs 170 crore, to become the highest overseas money-maker ever for Bollywood.
The film was released in India and in traditional overseas markets such United Stated of America, United Kingdom, Australia and United Arab Emirates on December 19 last year. It reached 844 screens. In India, it was released in 4,000 screens in the domestic market.
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PK was also released in China on May 22, in more than 3,500 screens and raked in Rs 34 crore ($5.32 million) in the first weekend. After China, the Raj Kumar Hirani film which also stars Anushka Sharma, Sushant Singh Rajput and Sanjay Dutt, will be travelling to other Southeast Asian markets such as Japan and South Korea.
“We are thrilled with the audience response in China. Khan, Hirani and Vidhu Vinod Chopra travelled across China with our marketing team promoting the film at media and audience events and culminated this with a grand premiere in Shanghai. It was such a warm reception for them in China and now the movie has become a talking point and opened to such phenomenal collections. This is a really proud moment for us, and we are happy to have made this impact in a new market,” said Amrita Pandey from UTV.
The film has been co-produced by Hirani, in association with UTV who distributed the film worldwide, as well. PK has been breaking records since its release. It is now the highest grossing movie of all time in Bollywood with a net collection of Rs 340 crore (after tax). With this, Khan has cemented his place as the most successful Indian actor in the foreign market with not one, but three movies in the top five overseas grossers from Bollywood. His movies — PK, Dhoom 3 and 3 Idiots — have collected more than Rs 500 crore in the international circuit. The other two films in the top five are Shah Rukh Khan’s Chennai Express and My Name is Khan.
PK is also one of the most profitable movies of all time produced in Bollywood. While it had an A-list cast and had a significant amount of money allotted to marketing, the film’s cost was capped at Rs 70 crore. With the global box office collection now at around Rs 550 crore (taking net after tax for domestic market), the film has made almost eight times the investment only through its theatrical business.
Even if ones takes only the Indian theatrical business, the film has got the makers a return on investment to the tune of 385 per cent.
