Planet Fashion partners i-mint for loyalty

Planet Fashion, the retail initiative of Madura Garments "" on Friday partnered i-mint, a multi-partner consumer rewards programme. The Planet Fashion co-branded i-mint card was also launched on the occasion.

"All Planet Fashion customers availing of this service can earn i-mint points for their spends at the Planet Fashion stores," said Shoaib Farooqi, COO (Retail & International Markets), Madura Garments.

Existing i-mint members can also use their i-mint card at Planet Fashion to earn points on their transactions. The points earned can be redeemed for rewards such as jewellery, electronics and holidays. The programme will also be launched at Planet Fashion stores in other cities shortly.

Planet Fashion retails ready-made menswear including brands like Louis Philippe, Van Heusen and Allen Solly.

Vijay Bobba, CEO, Loyalty Solutions and Research Ltd (LSRL), said: "Developing new partnerships is a key part of our business strategy. Our aim is to be the rewards card of choice for today's shopper. Therefore, it is critical to partner with brands such as Planet Fashion."