The biggest problem Indians face when planning a wedding is that they have 100 things to do, in a limited time, with a limited budget. This unorganised segment has created a vast opportunity for wedding planning in the country.
Sanna Vohra, a former investment banker at Morgan Stanley in New York, saw first-hand how disorganised the wedding-planning process was while helping a friend plan her sister’s wedding.
The idea of starting an online wedding planning platform struck her and she moved back to India in 2014 to explore the space. Vohra officially founded The Wedding Brigade (TWB), a content-to-commerce wedding