Pocket Aces, which creates long- and short-format content for digital consumption, will be the first Indian digital media company to have a presence in China.
The company — co-founded by Aditi Srivastava, Ashwin Suresh and Anirudh Pandita — has entered into a partnership with WebTV Asia, a multi-platform digital media entertainment company. Its content will be available on one of China’s biggest websites, Youku Tudou, which is owned by e-commerce giant Alibaba.
Pocket Aces creates content across 3 channels — Dice Media (premium web series), FilterCopy (snackable and sharable content) and Gobble (all things food) — and reaches over 40