PPEs, work-life balance the new normal as pharma salesforce hits the field

GSK leads the charge with staggered return-to-work, others plans yoga sessions and health care webinars for salesperson's family

Soon a medical representative (MR) wearing full protective gear would knock on a clinician's door, trying to explain the efficacies of his drug brand. Pharma companies gear up for the 'new normal' as they train and align their sales forces for a paradigm shift.

British multinational firm GlaxoSmithKline Pharmaceuticals (GSK) is one of the first companies to launch its sales force in field since the coronavirus crisis broke out. Starting Friday, May 8, the company has initiated a staggered return-to-work for its field force in the 'green-zones'.

This would be about 15-20 per cent of GSK's 3,500-strong field force. A