PR body ties up with Mediation Mantras to resolve disputes via conciliation

The aim is to encourage a mediation mindset that helps individuals and firms shift from an adversarial win-lose method of approaching business and human interaction, to a win-win way for all

The Public Relations Consultants Association of India (PRCAI) has joined hands with Mediation Mantras to support the PR Industry to help resolve professional and commercial disputes through mediation.

Mediation First, an initiative by Mediation Mantras, is being launched with PRCAI to create awareness around the art and science of mediation. It would help various stakeholders engaged in formal public relations activities use mediation to resolve disputes amicably.

PRCAI has set up a mediation desk that has been operational from March 1 this year. It is monitored by Mediation Mantras, which will give PRCAI members, their employees, and their clients, access