Prada betting on customer nostalgia to sell banana-printed shirt for $1700

Why would anyone pay $1,700 for it? Because the Prada banana is the stuff of legend, and if you didn't know it, the shirt probably isn't for you

Prada’s bowling shirt is so ugly the New Yorker called wearing it an act of “performance art.” The Frankenstein-style mash-up of garish prints, with a flame motif creeping up the bottom, costs $1,200 and happens to be the shirt of the summer, sported by actor Jeff Goldblum, rapper Pusha T and street-style bloggers at fashion weeks around the world.

If that price raises eyebrows, consider this: A padded, boxier version with a banana pattern costs $500 more. Why would anyone pay $1,700 for it? Because the Prada banana is the stuff of legend, and if you didn’t know it, the shirt