Premji backed iD Fresh Food plans to foray into North Indian market

iD Fresh currently generates 75% of its Rs 2.75 bn revenues from Southern states and Maharashtra

Ready-to-cook food company iD Fresh Food which dominates the market for idly and dosa batter in South India, is looking at entering the North Indian market, starting with Delhi and Kolkata, by early next year. The expansion is in line with the Premji-backed company’s goal to reach Rs 10 billion in revenues within the next five years.

“For now, we will use our existing manufacturing units in Hyderabad and Mumbai to cater to the markets in North India,” said P C Musthafa, founder and CEO of iD Fresh Food. Both these plants have a production capacity of 50,000 kg batter