Premji-backed iD Fresh Food plans to sell only organic food products

iD Fresh Food plans is to make it 100% organic in 6-12 months

Azim Premji-backed iD Fresh Food, a ready-to-cook meals company that dominates the market for idli and dosa batter in southern India, has announced that it will focus only on organic food products. 

The Bengaluru-based firm said the move will help it to address the modern day challenges of food sustainability. The phase-wise transition of iD Fresh products into organic items has started and will include flagship offerings such as idli and dosa batter and Malabar parotta. 

Over the course of the year, other iD Fresh products, such as natural paneer, filter coffee decoction, wheat chapati and vada batter, will also join the