Price Company emerging as lowest-cost community grocery e-commerce player

The udan-owned firm is benefitting immensely by riding on the massive Kirana stores, supply chain and logistics network and sourcing capabilities of udaan

Price Company, the recently launched arm of udaan, India’s largest business-to-business (B2B) e-commerce firm, is emerging as the lowest cost player in the community grocery e-commerce (CGE).

udaan said Price Company continues to grow and within three months of operations it has emerged as the lowest cost player in the initial launch markets of Kolar, Tumkur and Mysore in Karnataka.

Price Company is benefitting immensely by riding on the massive Kirana stores, supply chain and logistics network and sourcing capabilities of udaan. Since udaan is sourcing its fresh products directly from farmers in huge volumes, the same becomes the sourcing point for