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Prime Focus Technologies (PFT), the technology arm of Prime Focus, and global digital media and technology firm, Deltatre have announced partnership agreement to provide digital solutions.
The two companies have already delivered a joint project in India, the launch of starsports.com.
With the deal in place, PFT’s CLEAR Hybrid Cloud technology platform and digital content services can now be integrated with deltatre’s digital media technologies including CMS, Forge, and world renowned data integrated video application, Diva.
Ramki Sankaranarayanan, Founder, President and CEO, Prime Focus Technologies said, “Our customers have been urging us to develop a solution that effectively addresses their need for Over The Top (OTT) platforms and an enhanced consumer experience. We are thrilled to join hands with deltatre to offer our customers a solution that will allow direct consumer outreach and enhanced viewer experience. In this area we are targeting a business of Rs 100 crore in the next three years.”
PFT and Deltatre have shared local human resources to ensure both teams understand the technologies and have the expertise across the relevant platforms, allowing the best possible coordinated solutions for clients.
“This new partnership with PFT and our successful Starsports project marks our entry in to the Indian market. By working so closely together, our companies benefit from sharing international experiences and knowledge while providing local manpower and expertise to our clients,” added Paul Bristow, CCO, deltatre. “The strategic partnership will mean we can offer more client engaging digital content solutions through personalisation and interactivity.”
The working relationship between the two media companies will provide clients with innovative digital solutions using an efficient global workflow at competitive local rates.
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