Pro Kabaddi, Vivo sign five-year title sponsorship deal

Industry sources peg the deal to be at Rs 275-300 crore for the duration of five years

Pro Kabaddi, one of the most successful non-cricket leagues to be launched in India, has signed on Chinese handset maker Vivo as the title sponsor for five years. This is the first time the network has sold the title sponsorship to a company outside its fold. The first four seasons saw Star Sports retain the title sponsorship for the tournament.

Industry sources peg the deal at Rs 275 to 300 crore for the duration of five years. The deal with Vivo kicks in from the July 2017 edition of Pro Kabaddi, which is the fifth season of the tournament.