Consumer goods major Procter & Gamble (P&G) India on Thursday said it had set up a Rs 200-crore fund that would partner and invest in companies that provided environmentally sustainable solutions. The new fund is in addition to its innovation sourcing fund that the company, the local unit of the world's largest consumer goods firm P&G, had launched last year.
So far, P&G India has spent Rs 200 crore through the innovation sourcing fund, investing in start-ups that provide interesting ideas and solutions to business problems. Rival Unilever, the world’s second-largest consumer goods firm, through Unilever Ventures, has been backing start-ups