PSA Group plans to launch Citroën brand in India by end of 2021

Introducing the Citroën is part of PSA Group's plan to increase sales by 50 per cent outside of Europe by the end of 2021

PSA Group plans to launch its Citroën brand in India by the end of 2021, as part of an ambition to conquer new markets, the French car maker said. This comes two years after it announced a joint venture with CK Birla Group.

“We have selected Citroën as the brand for our India comeback. We have invested and created manufacturing footprint in India,” Carlos Tavares, chairman of the managing board, said at the announcement of the group’s annual results for financial year 2018.

The firm has a powertrain plant, a vehicle plant and a partner in India and is now building a