PVR and Inox get on board for Samsung's Onyx LED screen technology

The new technology brings the LED TV experience to cinema halls, providing better contrast and sharper picture quality

Two of India’s leading multiplex cinema chains – PVR and Inox have each tied up with consumer electronics brand Samsung for its ONYX Cinema LED screen technology. A first in India, the new technology replaces the existing projection process and allows what is basically a gigantic LED TV to be installed at movie halls.

Inspired by the gemstone of the same name, the Onyx screen has the ability to deliver sharper picture quality with its true black colour bringing the content to life with higher vibrancy and accuracy. It comes with comprehensive solutions, which includes Onyx View, Onyx 3D