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PVR Cinemas has entered into a five-year deal with online booking portal Bookmyshow.com. Under this deal, customers can now also book tickets for PVR multiplexes on the website.
PVR hopes to generate Rs 1,000 crore in ticketing sales over the next five years through this partnership. Currently, 20 per cent of PVR’s ticket sales happens through its own website. With this tie-up, the multiplex chain aims to increase this to 24-25 per cent annually.
Pramod Arora, Group president and chief, explains, “The intention here is to capture the audience that was not present on the PVR digital platform. Through this deal, we intend to add a chunk of new customers who are present on Bookmyshow but not on PVR’s website.” Bookmyshow will also share its customer relation management analytics data with PVR.
