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Multiplex chain PVR on Friday launched 10 screens in Pune taking its footprint in the city to 35 screens. It launched the screens across two new properties, the sub-brand PVR ICON and PVR Cinemas. These launches see PVR reach a screen count of 160 screens across 38 properties in Maharashtra.
PVR ICON is the most opulent format by the multiple chains equipped with a 4K projection system and next-generation 3D enabled screens with Ultra HD picture quality and Dolby ATMOS surround-sound system in its auditoriums. It also focuses on delivering a rich cinema experience through its ambience, which includes sprawling
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