Cinema chains major, PVR has launched ts nine screen multiplex in Pune with the investment of Rs 25 crore. PVR now has 48 screens and nine multiplexes in six key cities of Maharashtra including four in Mumbai, each one in Latur, Aurangabad, Nagpur and Nanded. PVR, is on an expansion drive is planning to increase it up to 500 by end of 2015. Also, it is launching next seven screens cinema in the next two months of time in Pune.
PVR today stands at 197 screens in 44 cinemas in 13 states and 27 cities across India. It also operates a bowling business PVR BluO, a global bowling brand, in partnership with Major Cineplex Group, a leading provider of lifestyle entertainment in Thailand. The three BluO centers are operational in Delhi, Gurgaon and Bangalore. PVR BluO is now looking at entering newer geographies, particularly in Tier-II cities.
The Pune multiplex is spread across an area of 79,345 sq. ft. with a capacity of 2081 seats and will provide an exceptional digital movie experience to the cinegoers of the city at a pricing ranging from Rs 70 – Rs 300.
Commenting on the multiplex business in India, Arora said," We are planning to launch 100 cinemas every year and till end of 2015 we will be opening over 500 screens. PVR’s brand philosophy is completely in sync with what the city offers and therefore, we are confident that our multiplex here, will be well received by the audiences. It has been our constant endeavour to provide the best cinematic experience to movie aficionados and with this launch we have introduced the largest multiplex of nine screens and 2081 seats in Pune. We plan to expand further in the state with two more launches by 2013."
Arora added, The multiplex business is growing rapidly in India and it has a strength of accommodating over 20,000 screens where as a we have only 1000 multiplexes till today. Therefore, the next 10 years will be very prosperous for this type of industry. For the expansion, we only focus malls where the foot fall is more and we can see more opportunities for profitability."
