PVR to invest Rs 80-100 crore to upgrade technology

Company also expects to maintain double-digit growth in media sales - now stands at 12% of turnover

Leading cinema exhibition player PVR will invest Rs 80-100 crore in renovation and technology upgradation to evolve from 4K projection to laser projection. The company is also expecting to maintain double-digit growth in its media sales, which now stands at 12 per cent of its turnover.

"We are continually revamping our properties across the country to give them a fresh look as well as match the changing technology. These renovated properties have the latest technology in terms of projection and sound". With the industry moving from 2K to 4K, we too invested in 4K. Now with the advent of laser