Q4 results: Zee Entertainment sticks to 30% margin guidance for FY19

Costs have gone up due to launch of Zee5, digital application

Zee Entertainment posted a better-than-expected March quarter performance, led by strong growth in advertising revenues. The advertising segment, which accounts for over 60 per cent of the company's revenues, grew 24 per cent over the year ago quarter. On like-to-like basis, which includes the exit from sports business and acquisitions, the growth was 21.5 per cent. 

The broad-based recovery in rural demand and the steady urban market has led to an increase in the advertising spends. The growth on advertising is however on a lower base due to demonetisation. Given the strong volume growth in key segments, advertising growth is expected