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Quick commerce not just a fad, here to stay, says Jefferies report

The Jefferies report was based on a visit to one of Blinkit's dark stores in NCR

Zomato, food delivery, online
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The analyst firms also was surprised to see that unlike perception, the average order value in quick commerce was much higher

Aryaman Gupta New Delhi
Zomato chief executive officer (CEO) and founder Deepinder Goyal’s bet on quick commerce is finally getting validated by analyst firms. Jefferies — in its latest report on Blinkit — said, “We are convinced that it (quick commerce) is not just a fad; 30-minute delivery is here to stay.”

The analyst firms also acknowledged that there was considerable uncertainty on various aspects at this early stage, including profitability.

The analyst firms were surprised to see that unlike perception, the average order value in quick commerce was much higher.

The Jefferies report was based on a visit to one of Blinkit’s dark

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