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Cross category classifieds business firm Quikr on Tuesday launched a new company logo.
“Quikr’s new brand identity symbolises its successful rise to market leadership in the Indian classifieds industry and its transition into a platform that has deep, verticalised offerings in large categories,” the company stated.
It also has a new tag line in place that says ‘Aasan hai badalna’ (its easy to change). The company said it believes that change is essential and even the smallest of change has a multiplier effect that can bring big positive changes in one’s life.
The new logo and brand identity were crafted by Alok Nanda &Company.
The evolution of the company’s brand is also in sync with the evolution of Quikr’s users, it added.
“At its very core, our purpose as a company is to help our users achieve their aspirations and hence enhance their lives… Whether people come to us to buy something good or to sell because they are buying something else, our users always experience positive change when they come to us. Our new logo and brand identity represents this change and the world of new possibilities that comes with it,” said Pranay Chulet, Founder & CEO of Quikr.
The company was started 2008. It claims to be the first company to product innovations to buyers and sellers, such as the missed call service for new users, maximum selling price to help users get the best price range for their goods.
Earlier this year, the company introduced Quikr Nxt, a messaging based classifieds experience.
