Radio City 91.1FM, a leading radio network, is increasing airtime rates by 15-20 per cent in key markets with effect from October 1, 2008.
This increase comes in line with a robust increase in Radio City's listenership, reach and listener equity and is commensurate with the consistent, innovative delivery of quality socio economic classification (SEC) AB audiences to advertisers, a company release said.
With market presence spanning 20 markets, Radio City consistently reaches out to the highest number of quality SEC AB audience in the country.
According to Radio Audience Measurement (RAM) data, Radio City 91.1FM has seen a consistent 10 per cent increase in reach in RAM markets alone at a time when the category witnessed a 2 per cent decline.
