Radisson Hotel Group is in the process of creating a unified system for its hotels in India as it aims to drive cost-efficiencies across the value chain and enhance value for its stakeholders. The move is in line with transformation underway at the Minnesota-based hotel chain as it seeks to shed the image of running a legion of underperforming hotels.
The group plans to introduce Emma, a unified digital tool designed to encompass revenue management, property management and business analytics. Emma will make its India debut with one of Radisson’s upcoming brands.
“We have 94 hotels (in India), which are beads in