Radisson Hotel Group has embarked upon an aggressive expansion plan for the Indian market as it seeks to make deeper inroads into tier IV and V cities and towns, said the hospitality company's senior executive on Monday.
The Minnesota-based multinational company claims to be the first international hotel chain to identify tier II, III, and mid-segment markets as potential growth engines. The group draws half of its revenue from these markets.
Radisson joins a host of other hospitality chains, including Hyatt Hotels Corporation (or Hyatt Hotels & Resorts), ITC Hotels, Indian Hotels Company, EIH Associated Hotels (formerly East India Hotels),