Rage Coffee raises $5 mn in Series A round led by Sixth Sense Ventures

Rage is disrupting the core instant coffee segment by launching flavored instant coffee (Mocha mint, Irish hazelnut, Dark chocolate, etc) along with products such as roast coffee, and cold brew coffee

Rage Coffee, which manufactures, markets, and distributes coffee products globally, said it has raised around $5 million of growth capital as part of its Series A funding round led by Sixth Sense Ventures.

The company plans to expand its online presence and offline footprint across India and will utilise the fresh capital for marketing and distribution purposes. Rage Coffee will also use the funds to scale up production, launch innovative new products and add senior management talent.

The Rs 7,000 crore Indian packaged coffee segment is dominated by incumbents with two players, Nestle and Hindustan Unilever Limited (brands Nescafe and Bru), controlling