Cricketer Ajinkya Rahane invests in Mahindra's agri firm MeraKisan

Ajinkya hails from a farming background

Mahindra Group’s MeraKisan, an organic agri producer, has partnered with Ajinkya Rahane, Vice-Captain of the Indian Test Cricket team.

As part of this partnership, Ajinkya has invested and will own equity in MeraKisan and would also be its brand ambassador.
 
His goal is to contribute toward delivering sustainable prosperity to Indian farmers through the adoption of new-age organic farming techniques which align perfectly with the DNA of MeraKisan, Mahindra said in a statement. The company did not disclose the quantum of investment by the cricketer.
 
Ajinkya who hails from a farming background and is an ardent supporter of