Rajiv Bakshi named CEO of Reliance Entertainment firm Big Synergy Media

He comes in from Intex Technologies, where he was chief marketing officer and led brand strategy for smart phones, electronics, durables and accessories

Big Synergy Media, owned by Anil Ambani’s Reliance Entertainment, has appointed Rajiv Bakshi as its chief executive officer. Here, Rajiv will take forward the mantle of enhancing multi-platform reach, driving strategic partnerships and developing the original content portfolio.  

Bakshi comes in from Intex Technologies, where he was chief marketing officer and led the brand strategy across four business verticals – smart phones, electronics, durables and accessories.

An alumnus of Harvard Business School, Bakshi has over two decades of experience and a proven track record across TV, internet, media, telecom, and consumer durable industries.

Prior to Intex, Bakshi was VP and head products and