Rama group to enter the nutrient supplement market

As part of its diversification plans, Chandigarh-based Rama group, a fitness equipment manufacturer, is foraying into nutrient supplements.

The company is also planning to launch an energy drink under the brand name "Yes energy". The company will set up its unit in Parwanoo, and the project cost will be Rs 10 crore. It has completed its civil structure and hopes to launch the product in the market in six months.

Recently, the company launched "Orbit", a fitness centre and Spa, and plans to set up an "Orbit" chain of gyms and fitness centres. The group is planning to open five outlets by the end of this financial year and is looking at Mohali, Panchkula, Ludhiana, etc to set up shop.

The company has a considerable market share in the fitness industry today for its extensive range of imported equipment. The company manufactures equipment like treadmills, gyms, exercise bikes, cross trainers, which can be used at home.

Rama Group Managing Director H L Mahajan said: "There is huge potential in the energy drinks segment but it is yet to be tapped due to lack of awareness among masses. Therefore, we planned to foray into energy drinks and nutrient supplements like protein, carbohydrate, etc. The entire project would cost Rs 10 crore."

"Unlike other branded drinks, there will be no caffeine in our product," he added.

In the last financial year, the turnover of the company was Rs 50 crore and this year the company is hoping to touch Rs 60 crore.