If it was the ‘shirshasana’ yoga pose that Baba Ramdev’s Patanjali had been showcasing to the consumer goods sector so far, it's time now for the company to try the ‘padmasana’ pose – settling itself on a stable base. While over the past few years the diversified Patanjali Group has set an unprecedented example of growing by leaps and bounds before laying down a strong in-house manufacturing and widespread distribution base, it is now transforming its business model by expanding its production capacity and distribution reach, much in line with other consumer goods majors.
So far, the group had been